StarAnchor


		SERVICES Everything you need to take the world by storm, and nothing you don't. *StarAnchor* services generally follow the developmental plan for innovation and commercialization. Planning. The fundamental tool for management and marketing of the innovation is the business plan. *StarAnchor* produces a plan, to be endorsed by the client, which is founded on its fundamental principles and can be used for guidance in the commercialization process as well as for marketing communication to the capital community. In addition to the specific planning embodied in the business plan, *StarAnchor* continues to support the initiative through ongoing strategy and tactic review and updates. Organization. *StarAnchor* establishes a phased organizational plan, and leads its implementation. This plan concentrates on efficient use of capital, maximum organizational effectiveness, and exceptional productivity. Financing. All commercialization initiatives require some capital. *StarAnchor* structures its plans around minimizing the capital requirements to get the initiative from whatever state it is in at the outset of the engagement to commercial self-sufficiency. Minimizing capital requirements contributes significantly to several of the other fundamental principles: it helps speed to market by making more of the capital market capable of providing the necessary capital; it helps maximize return by keeping the capital employed low; it helps minimize dilution because the funding, while provided in phases, is structured in a single commitment.

Initial Operations. One of the most important contributions *StarAnchor* makes is the commencement of operations. There are a myriad of requirements in order to get a business functional. Our start-up experience assures that each of these requirements is dealt with in a timely and effective manner, all the while maintaining commitment to fundamental principles and strategic objectives. Ramp Up. Promptly upon establishment of the entity and commencement of operations, the focus shifts to rapid increase in the volume of business. StarAnchor is also experienced in creating and managing organizations that can accommodate explosive growth. At the same time, we begin to organize for stability and initiate the search for the senior executive staff that will lead the organization for the long term. Interim Executive. Often, it is impossible, or at least impractical, to recruit the preferred senior management team into a very early stage company. Either the target individuals are reluctant to take the risk on such an entity, or the compensation requirements are so severe that they become unaffordable. In such instances, *StarAnchor* provides staff competent and capable to fill all required senior management roles on an interim basis until the permanent senior management team is recruited and in place. Board Participaton. *StarAnchor's* compensation position establishes an ongoing interest in the governance and strategic direction of the entity. As a result, we maintain a board position and participate regularly in governance and strategic matters. Growth Strategy, Tactics, Implementation. Throughout its involvement with the company, as an advisor, interim senior executive, and board member, *StarAnchor* provides its expertise to continue to drive growth through strategic direction, tactical initiatives, and exemplary implementation. Our ultimate goal is to provide such a successful commercialization experience to clients, capital partners, and licensees that - as opportunities continue to surface - our collective ability to capitalize on them grows while the time it takes to do so shrinks.

© 2006-2008 StarAnchor