- Proprietary Position. It
is important that the innovation in our clients' ventures be
protected by a proprietary position. Typically, this means a
patent, but there may be other forms of protection.
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- Inefficient Markets. It
is important that the market for our clients' innovations enable
them to earn more profit for a superior product. Simply put, it's
not enough to build a better mousetrap, people must be willing to
pay a higher price for it.
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- Global Market Potential.
It is important that the innovation be broadly applicable across
markets, either geographically or by some other measure. If the
innovation is well protected and the market will pay a premium for
it, but we'll only sell a few, there will be little
interest.
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- Long-Term Operations. It
is important that the market position, pricing power, and
geographic application of the innovation be preserved over a
number of years. Again, the typical means for achieving this is a
patent, but there are others.
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- Low Sales Expenses. It
is important that we be able to get the innovation into the market
without having to field a huge sales force and sustain its
expenses for an extended period prior to achieving any income.
Therefore, we look for situations in which the market will indeed
beat a path to our door.
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- Cooperative
Relationship. StarAnchor is not expert at
innovations in any particular segment; that expertise resides with
its clients. StarAnchor is expert, however, at
organizing and commercializing innovation and has unique,
powerful, and proven techniques for success. In some instances
these techniques are contrary to the traditional method. We expect
our clients to be open-minded about our innovation and our
expertise in the same way that we are about theirs.
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©
2006-2008 StarAnchor
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